The Refresh
Two fresh pillows, every six months. The simplest possible upgrade.
$24/ month
2 pillowsEvery 6 moDown or microfiber
Choose Refresh
Sleep on
something
new.
Fresh pillows on a quiet schedule. Sheets, duvets, the whole bed if you want. Compostable wrap in, old set out.
Start a plan from $24/mo
images/01-hero.jpgsee images/PROMPTS.md
90%
of pillows in use right now are past their lifespan.
⅓
of your life is spent on one.
2×
A two-year-old pillow weighs double its original weight. Skin cells, oils, mites.
7yr
Average replacement cycle. The actual recommended interval is one to two.
54%
of allergy sufferers feel relief within two weeks of switching pillows.
— What the great hotels know
Why a hotel bed
Why a hotel bed
feels different.
It's six things at once. Most of which retail sheets quietly skip.
i.
Percale, not sateen
Crisp, cool, matte. The "I just checked in" feel. Sateen is silky for show.
1 over · 1 under
ii.
Long-staple cotton
Egyptian, Pima, Supima. Longer fibers spin smoother and stronger. Softer every wash, no pilling at month six.
≥ 34 mm fiber
iii.
200 thread is the hotel number
Past 400, mills spin thinner thread to fit. 200-thread percale outlasts 600-thread sateen. We use 220.
220 TC · Percale
iv.
GSM, not just TC
Grams per square meter. The metric hotels actually buy on. It's what makes a sheet feel substantial. Ours: 145.
130–160 g/m²
v.
Calendar-pressed
Industrial heated rollers fuse the weave flat. That's where the just-pressed feel comes from. Most retail sheets skip it entirely.
175 °C · Pressed
vi.
Replaced on schedule
The Frette in a Four Seasons isn't seven years old. Top hotels rotate at 12–18 months. We do too.
12–18 mo cycle
— Three ways to sleep
Pick a rhythm.
Pause, skip, swap, cancel. All behind one button.
Most chosen
The Whole Bed
Pillows rotating. Sheets quarterly. Duvet cover annually. Your bed is always one wash from a hotel.
$59/ month
2–4 pillowsSheets · 4×/yrDuvet coverPickup of old
Choose Whole Bed
The Hotelier
For guest rooms and second homes. The room is always ready.
$118/ month
4 pillowsPremium sheetsTopper2 rooms
Choose Hotelier
A guest room, this morning
— A second product
For hosts & hotels
Hush Approved.
Guests notice the bed before anything else in the room.
The wifi works. The coffee's fine. But those pillows could be ten years old, and a guest would have no way to know.
Hush Approved is a verified bedding standard for AirBnb, Vrbo, and boutique hotels. Sheets rotated quarterly. Pillows replaced on schedule. A small card on the nightstand lets guests scan and see exactly when.
It's the only bedding signal a guest can verify before they sleep on it.
A badge guests can trust at the door.
Display the seal in your listing photos. Place the card on the nightstand. Guests scan, see the audit trail, and book with confidence.
73%
Rank the bed
most important
most important
1/4
Bad reviews
cite bedding
cite bedding
+12%
Booking pace
w/ "fresh linens"
w/ "fresh linens"
The Host
For a single AirBnb, Vrbo, or short-term rental.
$79/ listing / mo
- Hotel-grade percale sheets, every 90 days
- Fresh pillows, every 180 days
- Hush Approved badge for your listing photos
- Nightstand card with QR-linked audit trail
- Pickup & recycling of old linens
- Pause between bookings, anytime
The Property
For multi-listing hosts, vacation rental managers, and B&Bs.
Custom
- Bulk pricing, volume discount
- Dedicated property dashboard
- Per-property audit trail & reporting
- White-glove placement on changeover days
- Hush Approved seal on all listings
- Single point of contact
The Hotel
For boutique hotels, inns, and lodges, 12–200 keys.
Custom
- Industrial percale, calendar-pressed
- Hot-laundered to hospital standard
- Daily delivery available
- Brand embroidery on request
- We manage the replacement schedule
- NDA, COI, and full procurement onboarding
— Where guests see the seal
A standard built for the platforms hosts already use. The badge goes in your listing photos, your welcome book, and on the nightstand.
AirBnbVrboBooking.comDirectBoutique Hotel Group
images/02-folded.jpgfolded sheet stack
No. 04 · Long-staple cotton
— In every box
The good stuff, only.
OEKO-TEX certified. Ethically sourced. No fragrance, no nonsense.
i.
European white down
650-fill, double-cambric shell. Or microfiber. You choose, swap anytime.
ii.
Long-staple cotton sheets
400 thread, sateen weave. Pre-washed and shrink-tested.
iii.
Compostable wrapping
Mushroom-fiber inserts, FSC kraft outer. Green bin the whole thing.
iv.
Pickup and recycle
Old pillows go to a vetted textile recycler. Old sheets become insulation.
images/03-unboxing.jpgkraft box, opened
No. 12 · Just arrived
— How it works
Three steps, one minute.
i
Pick a plan
Bed size, fill type, cadence.
ii
We ship, you swap
New set arrives. Make the bed. Leave the old set in the box. We grab it next round.
iii
Sleep, repeat
Pause, skip, swap fill, change cadence. All in the app.
I didn't realize how much I'd been sleeping through until the first new set arrived. It's silly how much better the room feels.— A. Marchetti, year two
— Questions, answered
The fine print.
Can I really pause anytime?
Yes. One tap, pauses indefinitely. Skip a single shipment or pause for the whole summer — same button. No phone calls, no retention scripts.
What happens to my old pillows?
They ride back in the same box. We sort them — clean ones go to local shelters we partner with, the rest get processed by a textile recycler in the southeast. Nothing lands in a bin.
Down, or microfiber?
Both, your call. Our down is RDS-certified European white. The microfiber is a gel-fiber blend that holds up to repeated washing. You can swap fills any time without ending your plan.
Is this just a pillow service?
Mostly pillows, but the Whole Bed and Hotelier plans cover sheets, duvet covers, and toppers on different cadences. Anything you sleep on, basically — except the mattress.
Where do you ship?
Right now, anywhere in the continental US and Canada. Free shipping on every plan. Two-day arrival in major metros, 3–5 days everywhere else.
I'm an AirBnb host. How does Hush Approved actually work?
You sign up for the Host plan, $79 per listing per month. We ship hotel-grade percale sheets every 90 days and fresh pillows every 180 days, sized to your beds. You get the Hush Approved seal as a graphic for your listing photos and welcome book, plus a small printed card for the nightstand — guests scan a QR code and see the actual replacement dates of the linens they're sleeping on. It's the bedding answer to "verified host."
Are you actually partnered with AirBnb?
We're a third-party bedding standard, not an AirBnb-operated program. Hush Approved is something hosts adopt voluntarily because it visibly differentiates a listing — same way a host might advertise a Nespresso machine or a smart lock. We're in active conversations with major short-term-rental platforms about a more formal recognition; for now the seal is host-displayed, host-trusted.
What grade of sheets do hotels actually use?
The benchmark in luxury hospitality is 200–220 thread count percale, long-staple cotton (Pima or Egyptian), 130–160 GSM, calendar-pressed for that crisp finish. Our Hotel-tier and Approved-tier linens meet or exceed this — same spec families used by Frette, Sferra, and Standard Textile in Four Seasons / Aman / Rosewood properties. Most retail "luxury" sheets are sateen at 400+ TC, which feels softer in the bag but pills faster and sleeps warmer. The hotel feel is percale, every time.
A bed,
quietly
improved.
First box ships within 48 hours.
Start with The Refresh →
Free shipping · Pause anytime · 30-night trial