— a subscription, quietly est. 2026

Sleep on
something new.

Fresh pillows on a quiet schedule. Sheets, duvets, the whole bed if you want it. Compostable wrap in. Old set out. Then you forget about it for six months.

From $24 / mo
  • Free shipping
  • Pause anytime
  • We pick up the old
A bed with fresh pillows being made No. 12 · just arrived
— did you know

What ⅓ of your life sleeps on, most people don't think about at all.

No. 01 — facts & figures
90%
of pillows in active use right now are past their recommended lifespan.
of your life is spent on, or near, exactly one of them.
2×
A two-year-old pillow weighs double its original weight. Skin cells, oils, mites.
7yr
Average replacement cycle. Recommended interval is one to two.
— what the great hotels know

Why a hotel bed
feels different.

It's six things at once. Most of which retail sheets quietly skip — and which most luxury hotels treat as table stakes. We built the whole subscription around them.

i.

Percale, not sateen

Crisp, cool, matte. The "I just checked in" feel. Sateen is silky for show — percale is the one you remember.

1 over · 1 under
ii.

Long-staple cotton

Egyptian, Pima, Supima. Longer fibers spin smoother and stronger. Softer every wash, no pilling at month six.

≥ 34 mm fiber
iii.

200 thread is the hotel number

Past 400, mills spin thinner thread to fit. 200-thread percale outlasts 600-thread sateen. We use 220.

220 TC · Percale
iv.

GSM, not just TC

Grams per square meter. The metric hotels actually buy on. It's what makes a sheet feel substantial. Ours: 145.

130–160 g/m²
v.

Calendar-pressed

Industrial heated rollers fuse the weave flat. That's where the just-pressed feel comes from. Most retail sheets skip it entirely.

175 °C · Pressed
vi.

Replaced on schedule

The percale at a Four Seasons isn't seven years old. Top hotels rotate at 12–18 months. We do too — automatically.

12–18 mo cycle
— three ways to sleep

Pick a rhythm.

Pause, skip, swap, cancel. All behind one button. Most members start with The Refresh and graduate to Whole Bed by month four.

A Bedside Co. box, just arrived
No.12
StatusJust arrived
WrapCompostable · FSC kraft
Weight3.4 lb
PickupApr 18
— for hosts & hotels

A bedding standard
guests can verify.

Bedside Co. rotates your sheets and pillows on a fixed schedule, then publishes the dates on a card by the bed. Guests scan, see when everything was last replaced, and book with confidence.

Read the standard →
A guest room with a Bedside Verified card on the nightstand No. 05 · A verified room
— how it works · for guests

Three things, one promise.

i.
Listing badge

A photo asset for your cover image. Guests see the seal before they book.

ii.
Nightstand card

A small letterpress card on the bedside table. Each one carries a unique QR.

iii.
Public audit trail

Guests scan and see the dates: sheets last replaced, pillows last replaced, next rotation.

— in every box · no. 04

The good stuff,
only.

OEKO-TEX certified. Ethically sourced from a small group of mills in Portugal and northern Italy. No fragrance, no nonsense.

i.

European white down

650-fill, double-cambric shell. Or microfiber. You choose, swap any time.

ii.

Long-staple cotton sheets

220 thread percale. Pre-washed and shrink-tested. Calendar-pressed at the mill.

iii.

Compostable wrapping

Mushroom-fiber inserts. FSC kraft outer. Every piece goes in your green bin.

iv.

Pickup & recycle

Old pillows go to a vetted textile recycler in Brooklyn. Old sheets become insulation.

A bed, the morning after
Folded sheets
Bedside Co. unboxing
No. 12 · A guest room, this morning No. 04 · Just arrived
— how it works

Three steps,
one minute.

Setup is a single conversation. After that, the bed shows up on its own.

i.

Pick a plan.

Bed size, fill type, cadence. Three options on this page, or build your own.

ii.

We ship,
you swap.

New set arrives in compostable wrap. Make the bed. Leave the old set in the box. We grab it next round.

iii.

Sleep, repeat.

Pause, skip, swap fill, change cadence — all in one app. No emails, no phone calls.

Unboxing
— member, Vancouver · year two
"I didn't realize how much I'd been sleeping through until the first new set arrived. It's silly how much better the room feels."
— A. Marchetti · Member · est. 2024
— companions · no. 09

The rest of the bedside, approved.

04 — piecesadded monthly
No. 01
The Eye Mask
Weighted silk over washable cotton lining. Two strap settings. Replaces every six months.
$38each
à la carte
No. 02
The Bath Set
Long-staple Turkish cotton. Six pieces. Rotates with your sheet cadence — same box, same day.
Includedwith whole bed
with subscription
No. 03
The Robe
Waffle cotton, mid-weight. Hangs softer after the second wash. One length, three sizes.
$165each
à la carte
No. 04
The Bedside Spritz
Cedar, vetiver, no perfume. A neutral linen mist for between rotations. 50ml glass.
$26each
à la carte
Members of Whole Bed and above can add any companion to their next box at cost. Hotels & hosts on Bedside Verified get them embroidered, audit-trailed and rotated alongside the linens.
Included with subscription À la carte, any time
— questions, answered

The fine print.

— tonight, but better

A bed,
quietly improved.

First box ships within 48 hours. Pause, skip, swap or cancel — all behind one button.

Free shipping · pause anytime · 30-night trial